industry insights

From the outside, a video shoot can look fairly simple. A camera, a few lights, maybe a microphone or two. Turn up, press record, and you’re done. In reality, the filming itself is often the smallest part of the process.

I’ve been behind the camera, in the interviewer’s seat, and sometimes even doing both at once. What I’ve learned is that you never quite know how someone will perform once the camera is rolling.

In a world where we all carry 4K video cameras in our pockets, do we still need professional camera operators?